Overview
Our client pivoted the app’s target audience from children to adult women, recognizing this as a market with significant growth potential.
My Role 👩🏻💻
UX Designer
Project Timeline ⏳
3 months
Apr - Jul 2024
Team 🧑🤝🧑
3 UX Designers
Tools 🛠️
Figma, Figjam, Google Suites, Zoom
Note
To respect confidentiality agreements, this case study provides a high-level overview, with certain details and designs adapted to ensure privacy.
The Challenge
We needed to quickly update our designs to reflect the new audience because our client was preparing to hire third party developers.
The Approach
Our client’s strategic shift guided our redesign, retaining previous design elements to save time while improving usability before developer handoff.
The Solution
Instead of overhauling the design, we focused on improving media management for both sides and updating interactions to reflect the closer age range between players and coaches.
Next Steps
We’ll be working with the client to implement premium subscription plans while addressing any challenges as developers build out the front end.
Thanks for reading!
